This isn’t a company with a strong electronics background like Apple or Sony, or an Internet leader like Amazon or Google, or even anything close. This is a company that has spent most of its recent history selling paper books and magazines, cat calendars, overpriced CDs, and Starbucks coffee.
- Netflix subscribers grew to 24 million from 300,000
- The average monthly Netflix bill fell to $11.56 from around $20
- Subscriber acquisition cost fell to $15 from $32 (with a peak around $47)