From Q3 2001 to Q3 2011:
- Netflix subscribers grew to 24 million from 300,000
- The average monthly Netflix bill fell to $11.56 from around $20
- Subscriber acquisition cost fell to $15 from $32 (with a peak around $47)
But Netflix only lost customers in a quarter twice. Once was in 2007 when Blockbuster was a fierce competitor. And the most recent was this past quarter, when Qwikster bit them in the ass.