As CEO of Apple, Steve Jobs did many things very well, but the best was his ability to say “no” when defining Apple’s products and vision.
For example: The way he said “no” to a floppy drive for the iMac, “no” to a lot of carrier nonsense on the iPhone, “no” to Blu-ray, and “no” to a million other things we will never know about.
That is a big part of what will define the Tim Cook era now that he is officially CEO of Apple.
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