It is December 22, so if you are still not finished with your Christmas shopping, you are officially a slacker. But that’s okay!
![Commerce as content, shopping through art
[Fab.com’s email newsletter is] a great example of the ever-blurring lines between commerce and editorial. And my enjoyment may be evidence that the best wave of new e-commerce companies may also be the ones that are great content producers.
And really, it makes sense. Producing great editorial content and a great retail experience are similar art forms, involving common skills and traits, like editing, point-of-view, design, and production.](http://25.media.tumblr.com/tumblr_lsymwwiCAX1r161uwo1_500.jpg)
Commerce as content, shopping through art
[Fab.com’s email newsletter is] a great example of the ever-blurring lines between commerce and editorial. And my enjoyment may be evidence that the best wave of new e-commerce companies may also be the ones that are great content producers.
And really, it makes sense. Producing great editorial content and a great retail experience are similar art forms, involving common skills and traits, like editing, point-of-view, design, and production.
Kristen Wentrcek is the founder of Wintercheck Factory in Brooklyn. Kristen and her team think up cool products — furniture, clothing, shower curtains, you name it — design and make them, and sell them on their website. Read more about her in the latest SplatF Creators profile.
Photo: Meg Wachter Photography
