SplatF
The SplatF 2012 Holiday Gift Guide is here!
The SplatF Slacker Gift Guide
It is December 22, so if you are still not finished with your Christmas shopping, you are officially a slacker. But that’s okay!

The SplatF Slacker Gift Guide

It is December 22, so if you are still not finished with your Christmas shopping, you are officially a slacker. But that’s okay!

Commerce as content, shopping through art

[Fab.com’s email newsletter is] a great example of the ever-blurring lines between commerce and editorial. And my enjoyment may be evidence that the best wave of new e-commerce companies may also be the ones that are great content producers.
And really, it makes sense. Producing great editorial content and a great retail experience are similar art forms, involving common skills and traits, like editing, point-of-view, design, and production.

Commerce as content, shopping through art

[Fab.com’s email newsletter is] a great example of the ever-blurring lines between commerce and editorial. And my enjoyment may be evidence that the best wave of new e-commerce companies may also be the ones that are great content producers.

And really, it makes sense. Producing great editorial content and a great retail experience are similar art forms, involving common skills and traits, like editing, point-of-view, design, and production.

Kristen Wentrcek is the founder of Wintercheck Factory in Brooklyn. Kristen and her team think up cool products — furniture, clothing, shower curtains, you name it — design and make them, and sell them on their website. Read more about her in the latest SplatF Creators profile.
Photo: Meg Wachter Photography

Kristen Wentrcek is the founder of Wintercheck Factory in Brooklyn. Kristen and her team think up cool products — furniture, clothing, shower curtains, you name it — design and make them, and sell them on their website. Read more about her in the latest SplatF Creators profile.

Photo: Meg Wachter Photography

How to complete the alphabet? Hipmunk, Vook, and… Xerox could get the job done. (Hey, after buying Motorola, you never know!)

Reality check: E-commerce is still less than 5% of retail sales